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									21 december 2020								
							
													
					
					
Torgets helgpåse – en välsmakande omställning
					
Succé! För att möta de restriktioner som råder har Sörbyn Turism & Konferens, som driver Torget och Restaurang Kallkällan, valt att satsa på helgpåsar – ett populärt beslut.
Helgpåsarna har fått ett stort genomslag under de veckor de erbjudits – och nu finns även både jul- och nyårspåsar. Påsarna har en hög färdigställandegrad som gör det enkelt att tillaga maten, samtidigt som smakupplevelsen garanteras.
Formsmedjan har tagit fram marknadsföringsmaterial samt en webb för bokning och beställning, helgpåse.se. Vi har självklart provlagat några av helgpåsarna själva och kan meddela att det smakade alldeles ypperligt.
Bakom menyerna står kockarna Jocke och Marcus. Julpåsarna är slutsålda, så de nyfikna kan istället beställa till nyår. Hummersoppa, oxfilé tournedos och chokladfondant står på menyn. 
Påsarna erbjuds även hos Sörbyn Lodge.  
Läs mer och beställ på: helgpåse.se
										
				

				
					
	




				




	

		

			

	
			


											

					
													
								
								
								
							
											
					

						
								26 mar 2025						

						
Hermelinen blir en del av Kry
						
						

							
							
Vår resa med Hermelinen fortsätter – nu tillsammans med Kry
Sedan 2018 har...

							
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								25 okt 2024						

						
En tydlig marknadsposition & starkt arbetsgivarvarumärke gör J&B till en vinnare.
						
						

							
							
J&B El har i samarbete med Formsmedjan tagit fram en strategi för att...

							
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								11 okt 2024						

						
En stark vision blev ett hälsonav.
						
						

							
							
I dagarna fyllde Hermelinens hälsonav i Boden ett år. Jubileet firades...

							
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									21 december 2020								
							
													
					
					
Torgets helgpåse – en välsmakande omställning
					
Succé! För att möta de restriktioner som råder har Sörbyn Turism & Konferens, som driver Torget och Restaurang Kallkällan, valt att satsa på helgpåsar – ett populärt beslut.
Helgpåsarna har fått ett stort genomslag under de veckor de erbjudits – och nu finns även både jul- och nyårspåsar. Påsarna har en hög färdigställandegrad som gör det enkelt att tillaga maten, samtidigt som smakupplevelsen garanteras.
Formsmedjan har tagit fram marknadsföringsmaterial samt en webb för bokning och beställning, helgpåse.se. Vi har självklart provlagat några av helgpåsarna själva och kan meddela att det smakade alldeles ypperligt.
Bakom menyerna står kockarna Jocke och Marcus. Julpåsarna är slutsålda, så de nyfikna kan istället beställa till nyår. Hummersoppa, oxfilé tournedos och chokladfondant står på menyn. 
Påsarna erbjuds även hos Sörbyn Lodge.  
Läs mer och beställ på: helgpåse.se
										
				

				
					
	




				




	

		

			

	
			


											

					
													
								
								
								
							
											
					

						
								26 mar 2025						

						
Hermelinen blir en del av Kry
						
						

							
							
Vår resa med Hermelinen fortsätter – nu tillsammans med Kry
Sedan 2018 har...

							
Läs mer

						
						
					
				
											

					
													
								
								
								
							
											
					

						
								25 okt 2024						

						
En tydlig marknadsposition & starkt arbetsgivarvarumärke gör J&B till en vinnare.
						
						

							
							
J&B El har i samarbete med Formsmedjan tagit fram en strategi för att...

							
Läs mer

						
						
					
				
											

					
													
								
								
								
							
											
					

						
								11 okt 2024						

						
En stark vision blev ett hälsonav.
						
						

							
							
I dagarna fyllde Hermelinens hälsonav i Boden ett år. Jubileet firades...

							
Läs mer

						
						
					
				
					
			
		
	

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            [title] => Torgets helgpåse – en välsmakande omställning
            [language] => sv
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Succé! För att möta de restriktioner som råder har Sörbyn Turism & Konferens, som driver Torget och Restaurang Kallkällan, valt att satsa på helgpåsar – ett populärt beslut.
Helgpåsarna har fått ett stort genomslag under de veckor de erbjudits – och nu finns även både jul- och nyårspåsar. Påsarna har en hög färdigställandegrad som gör det enkelt att tillaga maten, samtidigt som smakupplevelsen garanteras.
Formsmedjan har tagit fram marknadsföringsmaterial samt en webb för bokning och beställning, helgpåse.se. Vi har självklart provlagat några av helgpåsarna själva och kan meddela att det smakade alldeles ypperligt.
Bakom menyerna står kockarna Jocke och Marcus. Julpåsarna är slutsålda, så de nyfikna kan istället beställa till nyår. Hummersoppa, oxfilé tournedos och chokladfondant står på menyn. 
Påsarna erbjuds även hos Sörbyn Lodge.  
Läs mer och beställ på: helgpåse.se
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                    [title] => Hermelinen blir en del av Kry
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Vår resa med Hermelinen fortsätter – nu tillsammans med Kry
Sedan 2018 har Formsmedjan varit Hermelinens strategiska varumärkespartner. Tillsammans har vi definierat visionen, och byggt en stark position på marknaden. Vi har format kommunikation som visar känslor, ställningstaganden och inspirerat – i alla dess former. Nu tar Hermelinen nästa steg i sin utveckling och blir en del av Kry. För oss innebär det att vår gemensamma resa går in i ett nytt kapitel, där vi fortsatt är en del i den resan.
Pressmeddelandet i sin helhet kommer här:

Den 1 maj blir Norrbottens största privata frisk- och sjukvårdskoncern, Hermelinen, en del av Kry. Med den förändringen tar Kry tillsammans med Hermelinen ännu ett steg för att utveckla och förbättra vården i Norrbotten.
Hermelinen har sedan 1991 byggt upp ett starkt och uppskattat vårderbjudande i Luleå, Kiruna och Sävast, med primärvård, specialistvård, operationer och företagshälsovård samt förebyggande friskvård och rehabilitering. Totalt har koncernen 140 medarbetare, 350 000 patientkontakter/ kundkontakter. Genom att bli en del av Kry skapas nya möjligheter att integrera digitala och fysiska lösningar vilket kommer innebär att fler kan få hjälp på sina egna villkor.
– Att få chansen att erbjuda norrbottningarna sjukvård på plats är en dröm vi haft länge på Kry. Jag vet inte hur många gånger jag fått frågan – varför finns ni inte i norra Sverige där ni verkligen behövs. Nu är vi där och nu är det upp till oss att tillsammans med Hermelinens alla medarbetare visa att 08:or och norrlänningar kan göra sjukvården mer tillgänglig för alla, oavsett var de bor. Vi har aldrig fattat varför stockholmare ska ha bättre tillgång till vård än i norrlänningar, säger Kalle Conneryd Lundgren, VD för Kry.
Hermelinens VD, Per-Erik Mattson, menar att det är ett stort steg för både Hermelinen och Norrbotten att Kry nu kliver in och är med och utvecklar framtidens vård i regionen.
– Vi och Kry är födda ur samma vilja att förändra sjukvården. För oss på Hermelinen har det alltid handlat om mer än sjukvård – vi vill skapa en obruten värdekedja där vi inte bara behandlar skador och sjukdomar, utan också jobbar förebyggande och långsiktigt med hälsa och rehabilitering. Tillsammans har vi som mål att Rehabiliteringen flyttar fram sina positioner i vårdsverige. Det är en filosofi som Kry delar, och tillsammans kan vi nu hjälpa ännu fler patienter till den vård de behöver säger Per-Erik Mattson, VD för Hermelinen.
Krys arbetssätt innebär att patienternas behov avgör om de får hjälp digitalt eller fysiskt. På så sätt kan väntetider minimeras, samtidigt som fler får vård där och när de behöver det. Väl fungerande digitala verktyg är både en arbetsmiljöfråga och ekonomisk fråga då den administrativa bördan håller på att ta över. Genom Hermelinens breda utbud skapas en unik möjlighet att erbjuda patienter en helhetslösning för deras hälsa. Behovet av att ta sig till sin vårdcentral minskar också när de ärenden som passar för det kan lösas på distans.
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                    [title] => En tydlig marknadsposition & starkt arbetsgivarvarumärke gör J&B till en vinnare.
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J&B El har i samarbete med Formsmedjan tagit fram en strategi för att framtidssäkra sin verksamhet, stärka sin marknadsposition och samtidigt förtydliga bilden av J&B som en attraktiv och jämställd arbetsgivare. Detta i en bransch där konkurrensen om kvalificerad arbetskraft är stor. Arbetet inleddes med en varumärkesworkshop där J&B:s kärnvärden och långsiktiga mål identifierades, särskilt med fokus på arbetsgivarvarumärket och företagets roll i den gröna omställningen i Norrbotten.
Rekryteringsplattform stöttar
En viktig del av strategin har varit att framhäva J&B som en attraktiv arbetsgivare och en arbetsplats som erbjuder karriärmöjligheter och en god arbetsmiljö. För att stödja detta skapades en rekryteringsplattform där potentiella medarbetare kan få inblick i företaget och enkelt ansöka om tjänster. Plattformen lyfter fram medarbetarna och företagets kultur, vilket ökar attraktiviteten för nya talanger.
Ett föredöme i branschen
En särskilt framstående aspekt av J&B:s strategi är deras arbete för att attrahera kvinnor inom elbranschen, där de nu har cirka 15 % kvinnliga medarbetare, jämfört med branschens genomsnitt på endast 1-2 %. Detta har positionerat J&B som en förebild för jämställdhet och mångfald i en annars mansdominerad sektor.
Behöver du hjälp med att förtydliga ditt varumärke och arbetsgivarvarumärke? Eller vill du veta mer om hur du ska tänka runt din kommunikation? Kontakta oss så berättar vi mer!
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                    [title] => En stark vision blev ett hälsonav.
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I dagarna fyllde Hermelinens hälsonav i Boden ett år. Jubileet firades tillsammans med Bodensarna med tårta, ansiktsmålningar, godisregn och hinderbana. Frågan man kan ställa sig är hur stor betydelse Hermelinens tydliga vision har haft för att Sävast sedan ett år tillbaka kan erbjuda effektiv och utvecklingsdriven primär- och företagshälsovård med gym?
Visionen driver affären
Hermelinens vision är att vara en samhällsaktör och ett företag ens barn ska vara stolta över. Hälsonavet i Sävast är ett direkt resultat av företagets strävan att närma sig sin vision. Ska Hermelinen nå dit man bestämt att man vill vara, så måste man växa. Genom att tillgängliggöra och utveckla sjuk- och friskvården skapar man värde för ännu fler människor och bidrar till att göra Norrbotten till en bättre plats att bo och leva på.
Ett arbetssätt som ger resultat
Formsmedjans strategiska arbetssätt, modeller och metoder ligger till grund för allt vi skapar – från budskap och paketeringar till design. Ett starkt varumärke är ingen slump. Det är resultatet av genomtänkta, strategiska beslut som tas tidigt i processen och formar all kommunikation.
I Hermelinens fall handlar det om att vi har hjälpt Hermelinen att formulera en vision med tydlig innebörd och kompassriktning. Med en tydlig vision blir det lättare att identifiera och formulera varumärkets övriga delar, samt arbeta metodiskt i all kommunikation – från de små detaljerna till de stora övergripande besluten.
Hur definierar man en bra vision då?

Definiera ditt varumärke så blir det enklare att definiera visionen.
Vara tydlig och övertygande. Visionen ska vara lätt att förstå och förmedla samt kännas autentisk och meningsfull för både kunder och anställda​.
Inspirera och engagera människor. Låt visionen uttrycka en förflyttning mot en bättre framtid.
Visionen är inget mål, utan ska beskriva ett idealtillstånd. Svåruppnåeligt men inte helt orealistiskt.
Ge visionen ett större syfte som skapar en känsla av tillhörighet och gemenskap. Etablerar vi en relation till målgruppen utifrån vår övertygelse?

Behöver du hjälp med att definiera din vision? Eller vill att vi ska berätta mer hur du borde tänka när det kommer till kommunikation? Kontakta oss så berättar vi mer!
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                            [title] => Hermelinen blir en del av Kry
                            [language] => sv
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                            [description] => 
Vår resa med Hermelinen fortsätter – nu tillsammans med Kry
Sedan 2018 har Formsmedjan varit Hermelinens strategiska varumärkespartner. Tillsammans har vi definierat visionen, och byggt en stark position på marknaden. Vi har format kommunikation som visar känslor, ställningstaganden och inspirerat – i alla dess former. Nu tar Hermelinen nästa steg i sin utveckling och blir en del av Kry. För oss innebär det att vår gemensamma resa går in i ett nytt kapitel, där vi fortsatt är en del i den resan.
Pressmeddelandet i sin helhet kommer här:

Den 1 maj blir Norrbottens största privata frisk- och sjukvårdskoncern, Hermelinen, en del av Kry. Med den förändringen tar Kry tillsammans med Hermelinen ännu ett steg för att utveckla och förbättra vården i Norrbotten.
Hermelinen har sedan 1991 byggt upp ett starkt och uppskattat vårderbjudande i Luleå, Kiruna och Sävast, med primärvård, specialistvård, operationer och företagshälsovård samt förebyggande friskvård och rehabilitering. Totalt har koncernen 140 medarbetare, 350 000 patientkontakter/ kundkontakter. Genom att bli en del av Kry skapas nya möjligheter att integrera digitala och fysiska lösningar vilket kommer innebär att fler kan få hjälp på sina egna villkor.
– Att få chansen att erbjuda norrbottningarna sjukvård på plats är en dröm vi haft länge på Kry. Jag vet inte hur många gånger jag fått frågan – varför finns ni inte i norra Sverige där ni verkligen behövs. Nu är vi där och nu är det upp till oss att tillsammans med Hermelinens alla medarbetare visa att 08:or och norrlänningar kan göra sjukvården mer tillgänglig för alla, oavsett var de bor. Vi har aldrig fattat varför stockholmare ska ha bättre tillgång till vård än i norrlänningar, säger Kalle Conneryd Lundgren, VD för Kry.
Hermelinens VD, Per-Erik Mattson, menar att det är ett stort steg för både Hermelinen och Norrbotten att Kry nu kliver in och är med och utvecklar framtidens vård i regionen.
– Vi och Kry är födda ur samma vilja att förändra sjukvården. För oss på Hermelinen har det alltid handlat om mer än sjukvård – vi vill skapa en obruten värdekedja där vi inte bara behandlar skador och sjukdomar, utan också jobbar förebyggande och långsiktigt med hälsa och rehabilitering. Tillsammans har vi som mål att Rehabiliteringen flyttar fram sina positioner i vårdsverige. Det är en filosofi som Kry delar, och tillsammans kan vi nu hjälpa ännu fler patienter till den vård de behöver säger Per-Erik Mattson, VD för Hermelinen.
Krys arbetssätt innebär att patienternas behov avgör om de får hjälp digitalt eller fysiskt. På så sätt kan väntetider minimeras, samtidigt som fler får vård där och när de behöver det. Väl fungerande digitala verktyg är både en arbetsmiljöfråga och ekonomisk fråga då den administrativa bördan håller på att ta över. Genom Hermelinens breda utbud skapas en unik möjlighet att erbjuda patienter en helhetslösning för deras hälsa. Behovet av att ta sig till sin vårdcentral minskar också när de ärenden som passar för det kan lösas på distans.
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                            [title] => En tydlig marknadsposition & starkt arbetsgivarvarumärke gör J&B till en vinnare.
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J&B El har i samarbete med Formsmedjan tagit fram en strategi för att framtidssäkra sin verksamhet, stärka sin marknadsposition och samtidigt förtydliga bilden av J&B som en attraktiv och jämställd arbetsgivare. Detta i en bransch där konkurrensen om kvalificerad arbetskraft är stor. Arbetet inleddes med en varumärkesworkshop där J&B:s kärnvärden och långsiktiga mål identifierades, särskilt med fokus på arbetsgivarvarumärket och företagets roll i den gröna omställningen i Norrbotten.
Rekryteringsplattform stöttar
En viktig del av strategin har varit att framhäva J&B som en attraktiv arbetsgivare och en arbetsplats som erbjuder karriärmöjligheter och en god arbetsmiljö. För att stödja detta skapades en rekryteringsplattform där potentiella medarbetare kan få inblick i företaget och enkelt ansöka om tjänster. Plattformen lyfter fram medarbetarna och företagets kultur, vilket ökar attraktiviteten för nya talanger.
Ett föredöme i branschen
En särskilt framstående aspekt av J&B:s strategi är deras arbete för att attrahera kvinnor inom elbranschen, där de nu har cirka 15 % kvinnliga medarbetare, jämfört med branschens genomsnitt på endast 1-2 %. Detta har positionerat J&B som en förebild för jämställdhet och mångfald i en annars mansdominerad sektor.
Behöver du hjälp med att förtydliga ditt varumärke och arbetsgivarvarumärke? Eller vill du veta mer om hur du ska tänka runt din kommunikation? Kontakta oss så berättar vi mer!
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                            [title] => En stark vision blev ett hälsonav.
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I dagarna fyllde Hermelinens hälsonav i Boden ett år. Jubileet firades tillsammans med Bodensarna med tårta, ansiktsmålningar, godisregn och hinderbana. Frågan man kan ställa sig är hur stor betydelse Hermelinens tydliga vision har haft för att Sävast sedan ett år tillbaka kan erbjuda effektiv och utvecklingsdriven primär- och företagshälsovård med gym?
Visionen driver affären
Hermelinens vision är att vara en samhällsaktör och ett företag ens barn ska vara stolta över. Hälsonavet i Sävast är ett direkt resultat av företagets strävan att närma sig sin vision. Ska Hermelinen nå dit man bestämt att man vill vara, så måste man växa. Genom att tillgängliggöra och utveckla sjuk- och friskvården skapar man värde för ännu fler människor och bidrar till att göra Norrbotten till en bättre plats att bo och leva på.
Ett arbetssätt som ger resultat
Formsmedjans strategiska arbetssätt, modeller och metoder ligger till grund för allt vi skapar – från budskap och paketeringar till design. Ett starkt varumärke är ingen slump. Det är resultatet av genomtänkta, strategiska beslut som tas tidigt i processen och formar all kommunikation.
I Hermelinens fall handlar det om att vi har hjälpt Hermelinen att formulera en vision med tydlig innebörd och kompassriktning. Med en tydlig vision blir det lättare att identifiera och formulera varumärkets övriga delar, samt arbeta metodiskt i all kommunikation – från de små detaljerna till de stora övergripande besluten.
Hur definierar man en bra vision då?

Definiera ditt varumärke så blir det enklare att definiera visionen.
Vara tydlig och övertygande. Visionen ska vara lätt att förstå och förmedla samt kännas autentisk och meningsfull för både kunder och anställda​.
Inspirera och engagera människor. Låt visionen uttrycka en förflyttning mot en bättre framtid.
Visionen är inget mål, utan ska beskriva ett idealtillstånd. Svåruppnåeligt men inte helt orealistiskt.
Ge visionen ett större syfte som skapar en känsla av tillhörighet och gemenskap. Etablerar vi en relation till målgruppen utifrån vår övertygelse?

Behöver du hjälp med att definiera din vision? Eller vill att vi ska berätta mer hur du borde tänka när det kommer till kommunikation? Kontakta oss så berättar vi mer!
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Nyheter
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    [module_content] => 

	

									

					

						
							
							
							
							
						
					
				
						



	

		

							

											

															
									21 december 2020								
							
													
					
					
Torgets helgpåse – en välsmakande omställning
					
Succé! För att möta de restriktioner som råder har Sörbyn Turism & Konferens, som driver Torget och Restaurang Kallkällan, valt att satsa på helgpåsar – ett populärt beslut.
Helgpåsarna har fått ett stort genomslag under de veckor de erbjudits – och nu finns även både jul- och nyårspåsar. Påsarna har en hög färdigställandegrad som gör det enkelt att tillaga maten, samtidigt som smakupplevelsen garanteras.
Formsmedjan har tagit fram marknadsföringsmaterial samt en webb för bokning och beställning, helgpåse.se. Vi har självklart provlagat några av helgpåsarna själva och kan meddela att det smakade alldeles ypperligt.
Bakom menyerna står kockarna Jocke och Marcus. Julpåsarna är slutsålda, så de nyfikna kan istället beställa till nyår. Hummersoppa, oxfilé tournedos och chokladfondant står på menyn. 
Påsarna erbjuds även hos Sörbyn Lodge.  
Läs mer och beställ på: helgpåse.se
										
				

				
					
	




				




	

		

			

	
			


											

					
													
								
								
								
							
											
					

						
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Hermelinen blir en del av Kry
						
						

							
							
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En stark vision blev ett hälsonav.
						
						

							
							
I dagarna fyllde Hermelinens hälsonav i Boden ett år. Jubileet firades...

							
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