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Vi erbjuder tjänster inom strategisk kommunikation, affärs- och varumärkesutveckling samt opinion och PR till företag och organisationer. Men det vi faktiskt gör är att hjälpa våra kunder bygga starka, hållbara varumärken som ger hög kundlojalitet, ökad lönsamhet och förbättrad konkurrenskraft.

\n

 

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\n

 

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Strategisk kommunikation och stöd i en expansion.

[owner] =>

Som erfarna vårdföretagare visste de vikten av att rådfråga specialister för rätt diagnos och behandling – och det gällde även varumärket. Vi presenterade vår analys av webben och en modell för hur Hermelinen kunde stärka sin position.

[owner_description] =>

Hermelinens starka varumärke och marknadsposition har resulterat i en ökad patienttillströmning och en omsättningsökning på

250%

[quote] => Formsmedjan sticker ut med sin brutala ärlighet och vi hittade snabbt varandra. [image] => /upload/images/2025_kundbilder/Hermelinen/_MG_2866-Redigera-2.jpg [logo] => https://formsmedjan.se/upload/images/HermelinenLogoPay2020Color_big_RGB.png [sorting] => 0 [created] => 2025-03-21 12:35:55 [deleted] => 0 [active] => 1 [seo_description] => [field_6] => {"Images":[{"image":"/upload/images/2025_kundbilder/Hermelinen/_MG_2365.jpg ","youtube":"","video":" ","vimeo":"1068085444?h=52eb4d3b3c&","video_mobil":"","header":"Hermelinen","text":"

Ett varumärke med kraft att förändra 

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Hermelinen är Norrbottens största privata aktör inom hälsa och sjukvård. Vårt samarbete började med några avgränsade konsultuppdrag – att ta fram ett beslutsunderlag för företagshälsa samt att analysera den befintliga webben.

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2014 blev Hermelinen åter lokalt ägt. Som erfarna vårdföretagare visste de vikten av att rådfråga specialister för rätt diagnos och behandling – och det gällde även varumärket. Vi presenterade vår analys av webben och en modell för hur Hermelinen kunde stärka sin position.

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Styrelsen ville inte bara stärka varumärket, utan också skapa en tydligare och mer attraktiv positionering. Det innebar att förstå marknadens behov, identifiera utmaningar med den digitala närvaron och utveckla en kommunikationsstrategi som speglade Hermelinens ambitioner.

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Genom workshops, modererade ägardiskussioner och externa analyser formades en ny strategi. Fokus låg på ökad tillgänglighet, samhällsansvar och att förtydliga patienterbjudandet med Hermelinens obrutna värdekedja – från diagnos och behandling till rehabilitering och friskvård.

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Resultatet blev en tydlig varumärkesplattform, en moderniserad webb och en skarpare vision som genomsyrar både verksamhetsutveckling och kommunikation.

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Hermelinen ville inte bara nå fler patienter – de ville bli den självklara hälsopartnern för norrbottningar. Genom vårt samarbete stärktes varumärket, nya kunder attraherades och lojaliteten bland befintliga ökade.

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Samarbetet har resulterat i en omsättningsökning på 250% och en starkare position på marknaden. Fler besökare hittar till webbplatsen, och patientbesöken ökar stadigt varje år. Hermelinen fortsätter att klättra i nationella kvalitetsmätningar, samtidigt som ett tydligt varumärke bidrar till en stabil och engagerad personalstyrka – en avgörande faktor för långsiktig framgång.

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Strategisk kommunikation och stöd i en expansion. Hermelinen ville positionera sig som en ledande hälsopartner för norrbottningar och skapa långsiktiga relationer med sina kunder. Genom samarbetet med Formsmedjan kunde Hermelinen stärka sitt varumärke, attrahera nya kunder och behålla sina befintliga.

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Från bilskrot till cirkulär förebild

[owner] =>

Samarbetet mellan Norrbottens Bildemontering och Formsmedjan inleddes 2017 av en tillfällighet – ett akut tekniskt problem ledde till en dialog om företagets framtid. Det blev startskottet för en djupare strategisk resa, där vi tillsammans formade en vision för bolagets långsiktiga utveckling.

[owner_description] =>

Samarbetet inleddes 2017 har Norrbottens Bildemontering ökat sin omsättning med över

50%

[quote] => [image] => /upload/images/2025_kundbilder/NBD/nbd3.jpg [logo] => https://formsmedjan.se/upload/images/2025_kundbilder/NDB_Ikon_rod_RGB (1).png [sorting] => -1 [created] => 2025-03-21 10:50:17 [deleted] => 0 [active] => 1 [seo_description] => [field_6] => {"Images":[{"image":"/upload/images/2025_kundbilder/NBD/nbd10.jpg ","youtube":"","video":"","vimeo":"","video_mobil":"","header":"Norrbottens Bildemontering","text":"

En modern aktör inom hållbarhet och resursåtervinning.

","crop":"faces","link":"","css":""}]} [field_11] => {"cards":[{"type":"Text / bild","width":"100%","blockspacing":"ingen","textcolor":"#ffffff","bgcolor":"#fa00b7","preheading":"","heading":"Från bilskrot till cirkulär förebild","text-ingress":"","text":"Norrbottens Bildemontering grundades 1973 av Anders Jansson och har sedan dess vuxit till en ledande aktör inom återvinning och återanvändning av bildelar. 2019 tog dottern Zara Forsman, tillsammans med sina fyra systrar, över ratten och växlade upp verksamheten med fokus på hållbarhet och cirkulär ekonomi.","text-extra":"","image":"/upload/images/2025_kundbilder/NBD/Verksamhets-bild-pressade-fordon1.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_12] => {"cards":[{"type":"Bild / text","width":"100%","blockspacing":"ingen","textcolor":"#fa00b7","bgcolor":"#fa00b7","preheading":"","heading":"En slump som ledde till strategisk förändring","text-ingress":"","text":"Samarbetet mellan Norrbottens Bildemontering och Formsmedjan inleddes 2017 av en tillfällighet – ett akut tekniskt problem ledde till en dialog om företagets framtid. Det blev startskottet för en djupare strategisk resa, där vi tillsammans formade en vision för bolagets långsiktiga utveckling.","text-extra":"","image":"/upload/images/2025_kundbilder/NBD/220310-322.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_13] => {"cards":[{"type":"Text / bild","width":"100%","blockspacing":"ingen","textcolor":"#fa00b7","bgcolor":"#fa00b7","preheading":"","heading":"Från traditionell bilskrot till cirkulär affärsmodell","text-ingress":"","text":"Efter 44 år i branschen och i en tid av förändring både inom företaget och på marknaden fick Formsmedjan uppdraget att utveckla en strategi för framtiden. Målet var att förflytta Norrbottens Bildemonterings varumärkesposition från att uppfattas som en traditionell bilskrot till att positionera sig som en cirkulär aktör inom återvinning och återanvändning.","text-extra":"","image":"/upload/images/2025_kundbilder/NBD/nbd7.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_14] => {"cards":[{"type":"Bild / text","width":"100%","blockspacing":"ingen","textcolor":"#fa00b7","bgcolor":"#fa00b7","preheading":"","heading":"Ett varumärkesarbete för nya möjligheter","text-ingress":"","text":"Strategin togs fram genom workshops med ägare, ledning och medarbetare. En ny varumärkesplattform fastställdes, vilket blev grunden för en bredare förändring – både internt och externt. Som en del av förändringsarbetet togs en kommunikations- och en aktivitetsplan fram. 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Genom varumärkesarbetet gjorde bolaget en lyckad förflyttning och tog position som en modern, cirkulär aktör inom hållbarhet och resursåtervinning.","text-extra":"","image":"/upload/images/2025_kundbilder/NBD/nbd9.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_16] => {"cards":[{"type":"Bild / text","width":"100%","blockspacing":"ingen","textcolor":"#fa00b7","bgcolor":"#fa00b7","preheading":"","heading":"Långsiktig tillväxt och internationell expansion","text-ingress":"","text":"Sedan samarbetet inleddes 2017 har Norrbottens Bildemontering ökat sin omsättning med över 50 % och stärkt sin marknadsposition. 2021 såldes bolaget till den snabbt växande koncernen Autocirc, som idag är norra Europas största aktör inom återanvändning av bildelar. 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En varumärkesresa mot cirkulär omställning. Norrbottens Bildemontering går från att vara en traditionell bilskrot till att vara en förebild inom hållbar återvinning. 

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Människor i fokus — för företagets och samhällets bästa.

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I en bransch där konkurrensen om kvalificerad arbetskraft är stor, insåg J&B vikten av att positionera sig tydligare – både för kunder och framtida medarbetare. Tillsammans med Formsmedjan tog de fram en strategi för att stärka sin marknadsposition, attrahera rätt kompetens och tydliggöra sitt arbetsgivarvarumärke.

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Samarbetet mynnade ut i en explosiv trafikökning till hemsidan, fler interaktioner och med det fler ansökningar.

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Strategi för att stärka sin marknadsposition, attrahera rätt kompetens och tydliggöra sitt arbetsgivarvarumärke.

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J&B Elinstallationer är en ledande aktör inom elbranschen i Norrbotten. I en bransch där konkurrensen om kvalificerad arbetskraft är stor, insåg J&B vikten av att positionera sig tydligare – både för kunder och framtida medarbetare. Tillsammans med Formsmedjan tog de fram en strategi för att stärka sin marknadsposition, attrahera rätt kompetens och tydliggöra sitt arbetsgivarvarumärke.

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Den gröna omställningen i Norrbotten ställer nya krav på elbranschen, men skapar också nya affärsmöjligheter. J&B identifierade tidigt att de behövde förtydliga sitt varumärke och sin roll i denna omställning för att fortsatt vara en relevant och attraktiv aktör.

","text-extra":"","image":"/upload/images/2025_kundbilder/JochB/jb-elinstallationer-14-1024x427.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_13] => {"cards":[{"type":"Text / bild","width":"100%","blockspacing":"ingen","textcolor":"#fa00b7","bgcolor":"#fa00b7","preheading":"","heading":"Från elinstallatör till branschförebild","text-ingress":"","text":"Arbetet inleddes med en varumärkesworkshop där J&B:s position, kärnvärden och långsiktiga mål definierades. Särskilt fokus lades på att stärka arbetsgivarvarumärket och skapa en tydlig berättelse om företagets roll i en bransch under utveckling.","text-extra":"","image":"/upload/images/2025_kundbilder/JochB/jb-elinstallationer-6-1024x427.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_14] => {"cards":[{"type":"Bild / text","width":"100%","blockspacing":"ingen","textcolor":"#ffffff","bgcolor":"#fa00b7","preheading":"","heading":"Attraktiv arbetsgivare i en tuff arbetsmarknad","text-ingress":"","text":"

För att möta utmaningen med att rekrytera och behålla kompetent personal skapades en rekryteringsplattform. Här kan potentiella medarbetare få en inblick i J&B:s arbetsmiljö, karriärmöjligheter och företagskultur. Plattformen stärker företagets attraktionskraft och gör det enklare att nå ut till rätt talanger i en bransch med stor efterfrågan på arbetskraft.

","text-extra":"","image":"/upload/images/2025_kundbilder/JochB/elinstallation-Go-Wash-biltvatt-Lulea-1080x721.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_15] => {"cards":[{"type":"Text / bild","width":"100%","blockspacing":"ingen","textcolor":"#fa00b7","bgcolor":"#fa00b7","preheading":"","heading":"Ett föredöme inom jämställdhet och mångfald","text-ingress":"","text":"J&B har tagit en aktiv roll i att förändra elbranschen, inte bara utifrån den gröna omställningen, utan med fokus på hållbarhet som helhet. Genom att aktivt arbeta med jämställdhet och sitt arbetsgivarvarumärke har J&B lskaffat en större rekryteringsbas och en lösning på kompetensbristen i branschen. Med cirka 15 % kvinnliga medarbetare – jämfört med branschens genomsnitt på 1–2 % – har de positionerat sig som en förebild för mångfald och inkluderande arbetsplatser.","text-extra":"","image":"/upload/images/2025_kundbilder/JochB/JochB_El3.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_16] => {"cards":[{"type":"Bild / text","width":"100%","blockspacing":"ingen","textcolor":"#fa00b7","bgcolor":"#fa00b7","preheading":"","heading":"Konkreta resultat och långsiktigt värde","text-ingress":"","text":"Genom strategiskt varumärkesarbete har J&B El stärkt sin marknadsposition, attraherat nya medarbetare och differentierat sig i en konkurrensutsatt bransch. Med en tydligare kommunikation och en starkare rekryteringsplattform har företaget tagit stora kliv mot att bli en självklar partner i den gröna omställningen.","text-extra":"","image":"/upload/images/2025_kundbilder/JochB/JochB_El5.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_17] => {"cards":[]} [field_18] => {"cards":[]} [field_19] => {"cards":[]} [field_20] => {"cards":[]} [field_21] => {"cards":[]} [field_22] => {"cards":[]} [field_23] => {"cards":[]} [field_24] => {"cards":[]} [field_25] => {"cards":[]} [field_26] => {"cards":[]} [field_27] => {"cards":[]} [field_28] => {"cards":[]} [field_29] => {"cards":[]} [field_30] => {"cards":[]} [blocks_order] => [6,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30] [blocks_settings] => {"field_6":{"monitorheightdesktop":"75vh","monitorheightmobile":"75vh"},"field_11":{"blockname":"Boiler","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"container","extra":"1","padding":"1"},"field_12":{"blockname":"Bild\/Text","active":"all","backgroundcolor":"bg-midnatt--skog","slider":"1","container":"container","extra":"1","padding":"1"},"field_13":{"blockname":"Text\/bild","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"container","extra":"1","padding":"1"},"field_14":{"blockname":"Bild\/Text","active":"all","backgroundcolor":"bg-skog--midnatt","slider":"1","container":"container","extra":"1","padding":"1"},"field_15":{"blockname":"Text\/bild","active":"all","backgroundcolor":"bg-midnatt--skog","slider":"1","container":"container","extra":"1","padding":"1"},"field_16":{"blockname":"Bild\/Text","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"container","extra":"1","padding":"1"},"field_17":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_18":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_19":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_20":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_21":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_22":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_23":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_24":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_25":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_26":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_27":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_28":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_29":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"},"field_30":{"blockname":"","active":"all","backgroundcolor":"bg-color-white","slider":"1","container":"0","extra":"1","padding":"1"}} [listing_description] =>

Strategiskt varumärkesarbete och stärkt arbetsgivarprofil. J&B Elinstallationer har blivit en tydligare aktör i en bransch i förändring. De har stärkt sitt varumärke, arbetsgivaridentitet, attraherat rätt kompetens och positionerat sig för framtidens elbransch.

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Vi erbjuder tjänster inom strategisk kommunikation, affärs- och varumärkesutveckling samt opinion och PR till företag och organisationer. Men det vi faktiskt gör är att hjälpa våra kunder bygga starka, hållbara varumärken som ger hög kundlojalitet, ökad lönsamhet och förbättrad konkurrenskraft.

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Vi erbjuder tjänster inom strategisk kommunikation, affärs- och varumärkesutveckling samt opinion och PR till företag och organisationer. Men det vi faktiskt gör är att hjälpa våra kunder bygga starka, hållbara varumärken som ger hög kundlojalitet, ökad lönsamhet och förbättrad konkurrenskraft.

 

Kundlista modul
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Modul 100%
Hermelinen
Optima Belysning
Nordproj
LF Norrbotten
Sörbyn Lodge
Bodenbo
Boden Business Park
Guldhaven
Norrbottens Bildemontering
J&B Elinstallationer
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