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Vi erbjuder tjänster inom strategisk kommunikation, affärs- och varumärkesutveckling samt opinion och PR till företag och organisationer. Men det vi faktiskt gör är att hjälpa våra kunder bygga starka, hållbara varumärken som ger hög kundlojalitet, ökad lönsamhet och förbättrad konkurrenskraft.
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Vi erbjuder tjänster inom strategisk kommunikation, affärs- och varumärkesutveckling samt opinion och PR till företag och organisationer. Men det vi faktiskt gör är att hjälpa våra kunder bygga starka, hållbara varumärken som ger hög kundlojalitet, ökad lönsamhet och förbättrad konkurrenskraft.
\n
 
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Hermelinen
 
Ett varumärke med kraft att förändra 
  
 
 
 
 
 
 
  
 
 
 Från punktinsatser 
 
 px-sm-2 bg-renlav has_bg_color py-3 container-xl 
 
 
 
 
Bild / text 100%
 
       
 
 
 Från punktinsatser till långsiktigt partnerskap 
 
 
Hermelinen är Norrbottens största privata aktör inom hälsa och sjukvård. Vårt samarbete började med några avgränsade konsultuppdrag – att ta fram ett beslutsunderlag för företagshälsa samt att analysera den befintliga webben.
 
 
 
 
 
 
 
 
 En ny era 
 
 px-sm-2 bg-midnatt--skog has_bg_color py-3 container 
 
 
 
 
Text / bild 100%
 
       
 
 
 En ny era för Hermelinen 
 
 
2014 blev Hermelinen åter lokalt ägt. Som erfarna vårdföretagare visste de vikten av att rådfråga specialister för rätt diagnos och behandling – och det gällde även varumärket. Vi presenterade vår analys av webben och en modell för hur Hermelinen kunde stärka sin position.
 
 
 
 
 
 
 
 
 2024 
 
 px-sm-2 bg-skog--midnatt has_bg_color py-3 container 
 
 
 
 
Bild / text 100%
 
       
 
 
 Från vårdgivare till helhetssyn inom hälsa 
 
 
Styrelsen ville inte bara stärka varumärket, utan också skapa en tydligare och mer attraktiv positionering. Det innebar att förstå marknadens behov, identifiera utmaningar med den digitala närvaron och utveckla en kommunikationsstrategi som speglade Hermelinens ambitioner.
 
 
 
 
 
 
 
 
 2025 
 
 px-sm-2 bg-renlav has_bg_color py-3 container 
 
 
 
 
Text / bild 100%
 
       
 
 
 Insiktsdriven varumärkesposition 
 
 
Genom workshops, modererade ägardiskussioner och externa analyser formades en ny strategi. Fokus låg på ökad tillgänglighet, samhällsansvar och att förtydliga patienterbjudandet med Hermelinens obrutna värdekedja – från diagnos och behandling till rehabilitering och friskvård.
 
 
 
 
 
 
 
 
 Varför? 
 
 px-sm-2 bg-alv--midnatt has_bg_color py-3 container 
 
 
 
 
Bild / text 100%
 
       
 
 
 Ett varumärke med kraft att förändra 
 
 
Resultatet blev en tydlig varumärkesplattform, en moderniserad webb och en skarpare vision som genomsyrar både verksamhetsutveckling och kommunikation.
 
 
 
 
 
 
 
 
 Livet 
 
 px-sm-2 bg-midnatt--skog has_bg_color py-3 container 
 
 
 
 
Text / bild 100%
 
       
 
 
 Framtidssäkrad tillväxt och kundrelationer 
 
 
Hermelinen ville inte bara nå fler patienter – de ville bli den självklara hälsopartnern för norrbottningar. Genom vårt samarbete stärktes varumärket, nya kunder attraherades och lojaliteten bland befintliga ökade.
 
 
 
 
 
 
 
 
 siffror 
 
 px-sm-2 bg-renlav has_bg_color py-3 container 
 
 
 
 
Bild / text 100%
 
       
 
 
 En framgångssaga i siffror 
 
 
Samarbetet har resulterat i en omsättningsökning på 250% och en starkare position på marknaden. Fler besökare hittar till webbplatsen, och patientbesöken ökar stadigt varje år. Hermelinen fortsätter att klättra i nationella kvalitetsmätningar, samtidigt som ett tydligt varumärke bidrar till en stabil och engagerad personalstyrka – en avgörande faktor för långsiktig framgång.
 
 
 
 
 
 
 
 [lns] => 
Hermelinen
Norrbottens Bildemontering
J&B Elinstallationer
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Vi erbjuder tjänster inom strategisk kommunikation, affärs- och varumärkesutveckling samt opinion och PR till företag och organisationer. Men det vi faktiskt gör är att hjälpa våra kunder bygga starka, hållbara varumärken som ger hög kundlojalitet, ökad lönsamhet och förbättrad konkurrenskraft.
\n
 
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Hermelinen
 
Ett varumärke med kraft att förändra 
  
 
 
 
 
 
 
  
 
 
 Från punktinsatser 
 
 px-sm-2 bg-renlav has_bg_color py-3 container-xl 
 
 
 
 
Bild / text 100%
 
       
 
 
 Från punktinsatser till långsiktigt partnerskap 
 
 
Hermelinen är Norrbottens största privata aktör inom hälsa och sjukvård. Vårt samarbete började med några avgränsade konsultuppdrag – att ta fram ett beslutsunderlag för företagshälsa samt att analysera den befintliga webben.
 
 
 
 
 
 
 
 
 En ny era 
 
 px-sm-2 bg-midnatt--skog has_bg_color py-3 container 
 
 
 
 
Text / bild 100%
 
       
 
 
 En ny era för Hermelinen 
 
 
2014 blev Hermelinen åter lokalt ägt. Som erfarna vårdföretagare visste de vikten av att rådfråga specialister för rätt diagnos och behandling – och det gällde även varumärket. Vi presenterade vår analys av webben och en modell för hur Hermelinen kunde stärka sin position.
 
 
 
 
 
 
 
 
 2024 
 
 px-sm-2 bg-skog--midnatt has_bg_color py-3 container 
 
 
 
 
Bild / text 100%
 
       
 
 
 Från vårdgivare till helhetssyn inom hälsa 
 
 
Styrelsen ville inte bara stärka varumärket, utan också skapa en tydligare och mer attraktiv positionering. Det innebar att förstå marknadens behov, identifiera utmaningar med den digitala närvaron och utveckla en kommunikationsstrategi som speglade Hermelinens ambitioner.
 
 
 
 
 
 
 
 
 2025 
 
 px-sm-2 bg-renlav has_bg_color py-3 container 
 
 
 
 
Text / bild 100%
 
       
 
 
 Insiktsdriven varumärkesposition 
 
 
Genom workshops, modererade ägardiskussioner och externa analyser formades en ny strategi. Fokus låg på ökad tillgänglighet, samhällsansvar och att förtydliga patienterbjudandet med Hermelinens obrutna värdekedja – från diagnos och behandling till rehabilitering och friskvård.
 
 
 
 
 
 
 
 
 Varför? 
 
 px-sm-2 bg-alv--midnatt has_bg_color py-3 container 
 
 
 
 
Bild / text 100%
 
       
 
 
 Ett varumärke med kraft att förändra 
 
 
Resultatet blev en tydlig varumärkesplattform, en moderniserad webb och en skarpare vision som genomsyrar både verksamhetsutveckling och kommunikation.
 
 
 
 
 
 
 
 
 Livet 
 
 px-sm-2 bg-midnatt--skog has_bg_color py-3 container 
 
 
 
 
Text / bild 100%
 
       
 
 
 Framtidssäkrad tillväxt och kundrelationer 
 
 
Hermelinen ville inte bara nå fler patienter – de ville bli den självklara hälsopartnern för norrbottningar. Genom vårt samarbete stärktes varumärket, nya kunder attraherades och lojaliteten bland befintliga ökade.
 
 
 
 
 
 
 
 
 siffror 
 
 px-sm-2 bg-renlav has_bg_color py-3 container 
 
 
 
 
Bild / text 100%
 
       
 
 
 En framgångssaga i siffror 
 
 
Samarbetet har resulterat i en omsättningsökning på 250% och en starkare position på marknaden. Fler besökare hittar till webbplatsen, och patientbesöken ökar stadigt varje år. Hermelinen fortsätter att klättra i nationella kvalitetsmätningar, samtidigt som ett tydligt varumärke bidrar till en stabil och engagerad personalstyrka – en avgörande faktor för långsiktig framgång.
 
 
 
 
 
 
 
 [lns] => 
Hermelinen
Norrbottens Bildemontering
J&B Elinstallationer
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Vi erbjuder tjänster inom strategisk kommunikation, affärs- och varumärkesutveckling samt opinion och PR till företag och organisationer. Men det vi faktiskt gör är att hjälpa våra kunder bygga starka, hållbara varumärken som ger hög kundlojalitet, ökad lönsamhet och förbättrad konkurrenskraft.
\n
 
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Strategisk kommunikation och stöd i en expansion. 
 [owner] => 
Som erfarna vårdföretagare visste de vikten av att rådfråga specialister för rätt diagnos och behandling – och det gällde även varumärket. Vi presenterade vår analys av webben och en modell för hur Hermelinen kunde stärka sin position.
 [owner_description] => 
Hermelinens starka varumärke och marknadsposition har resulterat i en ökad patienttillströmning och en omsättningsökning på
 
250%
 [quote] => Formsmedjan sticker ut med sin brutala ärlighet och vi hittade snabbt varandra. [image] => /upload/images/2025_kundbilder/Hermelinen/_MG_2866-Redigera-2.jpg [logo] => https://formsmedjan.se/upload/images/HermelinenLogoPay2020Color_big_RGB.png [sorting] => 0 [created] => 2025-03-21 12:35:55 [deleted] => 0 [active] => 1 [seo_description] => [field_6] => {"Images":[{"image":"/upload/images/2025_kundbilder/Hermelinen/_MG_2365.jpg ","youtube":"","video":" ","vimeo":"1068085444?h=52eb4d3b3c&","video_mobil":"","header":"Hermelinen","text":"
Ett varumärke med kraft att förändra 
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Hermelinen är Norrbottens största privata aktör inom hälsa och sjukvård. Vårt samarbete började med några avgränsade konsultuppdrag – att ta fram ett beslutsunderlag för företagshälsa samt att analysera den befintliga webben.
","text-extra":"","image":"/upload/images/kunder/HermelinenFebruari2021-4_2.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_12] => {"cards":[]} [field_13] => {"cards":[{"type":"Text / bild","width":"100%","blockspacing":"ingen","textcolor":"#ffffff","bgcolor":"#fa00b7","preheading":"","heading":"En ny era för Hermelinen","text-ingress":"","text":"
2014 blev Hermelinen åter lokalt ägt. Som erfarna vårdföretagare visste de vikten av att rådfråga specialister för rätt diagnos och behandling – och det gällde även varumärket. Vi presenterade vår analys av webben och en modell för hur Hermelinen kunde stärka sin position.
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Styrelsen ville inte bara stärka varumärket, utan också skapa en tydligare och mer attraktiv positionering. Det innebar att förstå marknadens behov, identifiera utmaningar med den digitala närvaron och utveckla en kommunikationsstrategi som speglade Hermelinens ambitioner.
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Genom workshops, modererade ägardiskussioner och externa analyser formades en ny strategi. Fokus låg på ökad tillgänglighet, samhällsansvar och att förtydliga patienterbjudandet med Hermelinens obrutna värdekedja – från diagnos och behandling till rehabilitering och friskvård.
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Resultatet blev en tydlig varumärkesplattform, en moderniserad webb och en skarpare vision som genomsyrar både verksamhetsutveckling och kommunikation.
","text-extra":"","image":"/upload/images/2025_kundbilder/Hermelinen/Hermelinen.jpg ","crop":"faces","video":"","vimeo":"","youtube":"","link":"","module":"","module_function":"small_listing","module_params":""}]} [field_17] => {"cards":[{"type":"Text / bild","width":"100%","blockspacing":"ingen","textcolor":"#fdfcfd","bgcolor":"#fa00b7","preheading":"","heading":"Framtidssäkrad tillväxt och kundrelationer","text-ingress":"","text":"
Hermelinen ville inte bara nå fler patienter – de ville bli den självklara hälsopartnern för norrbottningar. Genom vårt samarbete stärktes varumärket, nya kunder attraherades och lojaliteten bland befintliga ökade.
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Samarbetet har resulterat i en omsättningsökning på 250% och en starkare position på marknaden. Fler besökare hittar till webbplatsen, och patientbesöken ökar stadigt varje år. Hermelinen fortsätter att klättra i nationella kvalitetsmätningar, samtidigt som ett tydligt varumärke bidrar till en stabil och engagerad personalstyrka – en avgörande faktor för långsiktig framgång.
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Strategisk kommunikation och stöd i en expansion. Hermelinen ville positionera sig som en ledande hälsopartner för norrbottningar och skapa långsiktiga relationer med sina kunder. Genom samarbetet med Formsmedjan kunde Hermelinen stärka sitt varumärke, attrahera nya kunder och behålla sina befintliga.
 ) [prev_customer] => Array ( [id] => 9 [title] => Norrbottensteatern [description] => 
Teater för alla.
 
 
 
Norrbottensteatern 2022 tagit fram en ny webbplats med hjälp av Formsmedjan.
 
 
 
Den nya webbplatsen ska möta alla typer av människor. Vi ville skapa en webbplats som får människor att bli intresserade, ta intryck och agera. Budskapen ska kännas, genom mer visuell kommunikation, rörlig bild och tydligare ingångar till målsidorna.
 
Sidan visar även på och presenterar det interna arbetet som sker bakom kulisserna för att skapa stolthet bland personalen och för att också höja kunskapen om vad som sker på Norrbottensteatern.
 
 
 
Boka biljetter på norrbottensteatern.se
 [owner] => Norrbottensteatern [owner_description] => 
Eva Holmberg är Marknads- och försäljningschef i Norrbottensteatern.
 
Norrbottensteatern är en stiftelse, med Norrbottens läns landsting och Luleå kommun som huvudmän.
 [quote] => [image] => /upload/images/kunder/3.jpg [logo] => [sorting] => -11 [created] => 2023-10-26 09:27:26 [deleted] => 0 [active] => 1 [seo_description] => En ny webbplats för Norrbottensteatern har tagits fram där förstasidan har blivit ett smörgåsbord med enkel navigation till föreställningar, utbud och inspiration. 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Samarbetet har resulterat i en omsättningsökning på 250% och en starkare position på marknaden. Fler besökare hittar till webbplatsen, och patientbesöken ökar stadigt varje år. Hermelinen fortsätter att klättra i nationella kvalitetsmätningar, samtidigt som ett tydligt varumärke bidrar till en stabil och engagerad personalstyrka – en avgörande faktor för långsiktig framgång.
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Samarbetet har resulterat i en omsättningsökning på 250% och en starkare position på marknaden. Fler besökare hittar till webbplatsen, och patientbesöken ökar stadigt varje år. Hermelinen fortsätter att klättra i nationella kvalitetsmätningar, samtidigt som ett tydligt varumärke bidrar till en stabil och engagerad personalstyrka – en avgörande faktor för långsiktig framgång.
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Vi erbjuder tjänster inom strategisk kommunikation, affärs- och varumärkesutveckling samt opinion och PR till företag och organisationer. Men det vi faktiskt gör är att hjälpa våra kunder bygga starka, hållbara varumärken som ger hög kundlojalitet, ökad lönsamhet och förbättrad konkurrenskraft.
\n
 
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Hermelinen
 
Ett varumärke med kraft att förändra 
  
 
 
 
 
 
 
 

							

		
		

			Från punktinsatser		

		

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                        Från punktinsatser till långsiktigt partnerskap                    
                
                                    

                        
Hermelinen är Norrbottens största privata aktör inom hälsa och sjukvård. Vårt samarbete började med några avgränsade konsultuppdrag – att ta fram ett beslutsunderlag för företagshälsa samt att analysera den befintliga webben.
                    
                            
        
    



				
							
		
	
							

		
		

			En ny era 		

		

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                        En ny era för Hermelinen                    
                
                                    

                        
2014 blev Hermelinen åter lokalt ägt. Som erfarna vårdföretagare visste de vikten av att rådfråga specialister för rätt diagnos och behandling – och det gällde även varumärket. Vi presenterade vår analys av webben och en modell för hur Hermelinen kunde stärka sin position.
                    
                            
        
    



				
							
		
	
							

		
		

			2024		

		

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                        Från vårdgivare till helhetssyn inom hälsa                    
                
                                    

                        
Styrelsen ville inte bara stärka varumärket, utan också skapa en tydligare och mer attraktiv positionering. Det innebar att förstå marknadens behov, identifiera utmaningar med den digitala närvaron och utveckla en kommunikationsstrategi som speglade Hermelinens ambitioner.
                    
                            
        
    



				
							
		
	
							

		
		

			2025		

		

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                        Insiktsdriven varumärkesposition                    
                
                                    

                        
Genom workshops, modererade ägardiskussioner och externa analyser formades en ny strategi. Fokus låg på ökad tillgänglighet, samhällsansvar och att förtydliga patienterbjudandet med Hermelinens obrutna värdekedja – från diagnos och behandling till rehabilitering och friskvård.
                    
                            
        
    



				
							
		
	
							

		
		

			Varför?		

		

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                        Ett varumärke med kraft att förändra                    
                
                                    

                        
Resultatet blev en tydlig varumärkesplattform, en moderniserad webb och en skarpare vision som genomsyrar både verksamhetsutveckling och kommunikation.
                    
                            
        
    



				
							
		
	
							

		
		

			Livet		

		

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                        Framtidssäkrad tillväxt och kundrelationer                    
                
                                    

                        
Hermelinen ville inte bara nå fler patienter – de ville bli den självklara hälsopartnern för norrbottningar. Genom vårt samarbete stärktes varumärket, nya kunder attraherades och lojaliteten bland befintliga ökade.
                    
                            
        
    



				
							
		
	
							

		
		

			siffror		

		

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                        En framgångssaga i siffror                    
                
                                    

                        
Samarbetet har resulterat i en omsättningsökning på 250% och en starkare position på marknaden. Fler besökare hittar till webbplatsen, och patientbesöken ökar stadigt varje år. Hermelinen fortsätter att klättra i nationella kvalitetsmätningar, samtidigt som ett tydligt varumärke bidrar till en stabil och engagerad personalstyrka – en avgörande faktor för långsiktig framgång.
                    
                            
        
    



				
							
		
	
															
    [lns] => 
Hermelinen
Norrbottens Bildemontering
J&B Elinstallationer
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